Background Santander was looking to redesign their entire personal banking web experience. This was a total re-haul starting with research and developing a UX strategy for all pages. This also included a refresh in the brand look and content.

Input

• Organized product details
• Contributed to content hierarchy
• Rewrote copy for products to reflect their respective target demographic
• Created digestible content for readers to easily scan pages
• Collaborated with UX designers and art directors to solve content issues and layout design

Team: UX Writer (Me), UX Researcher, UX Designer, 2 Art Directors, Strategist, Project Manager

Highlights

As the main writer, I worked on refining content on all personal banking pages. Here are highlights of some problems I helped solve.

• Santander Checking and Savings Accounts
• FAQs Content Strategy
• Santander Private Client
• Advice Assistant

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